Bachelor of Arts in Creative Media (BACM)
An innovative programme that advocates inter-medial creative practices
Mode of Study Full Time |
Normal Study Period 4 years |
About this Major
This major is an innovative programme that advocates inter-medial creative practices. The programme fuses art, culture and media technology, covering a wide range of subjects such as cinema, animation, photography, sound, installation, interactive media, video game and new media art etc. The curriculum places strong focuses on applied learning and integrative training of creativity and technology. Students are expected to develop professional competency and creative and critical thinking via hands-on learning and studio practice.
This major is designed to train creative talents and practitioners who not only possess cultural sensibility but are also equipped with strong technological literacy, ready and adaptable for the cultural sphere, creative industry and media sector of the 21st century.
Period of Study
4 yearsfor students with recognised HKDSE or equivalent qualifications |
3 yearsfor students with GCEAL, IB or equivalent qualifications for admission to Advanced Standing I |
2 yearsfor AD/HD graduates for programmes recognized for admission to Advanced Standing II |
Major LeaderProf Max HATTLERASSOCIATE PROFESSOR BA (Goldsmiths, University of London) |
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Deputy Major LeaderProf MAN Ching Ying PhoebeASSOCIATE PROFESSOR BA (The Chinese University of Hong Kong) |
DEGREE CURRICULUM
After completing the common School requirements, students will study a group of major core courses that distinguish BACM from the other two SCM majors. The core courses are Creative Media Studio II (cinematography and video post-production), Physical Computing and Tangible Media, Critical Theory and Socially Engaged Practices and Narrative Strategies and Aesthetics of Time-based Media for a variety of media contexts such as moving image, animation, experimental videography, documentary works, games, hypertextual environments and non-linear screen storytelling.
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Beyond the School and major core requirements, students are free to take any elective courses from various areas such as animation, game, cinema and new media. These electives are meant to assist students in designing their own study paths based on their personal and professional objectives.
All students undertake a research-based Graduation Thesis/Project, which can be a creative art or critical writing project. Optional internships and overseas exchange programmes are also in place to provide students with networking experience before they graduate. Throughout their studies, students will have broad exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence on a regular basis.
Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide students with essential guidance and mentoring as part of their study plan.
For Prospective Students:
Common Requirements for All Students Curriculum for BACM Major
ENTRANCE REQUIREMENT
JUPAS |
Non-JUPAS |
International |
Mainland Applicants |
Graduation credit requirements
For students admitted in 2024 and thereafter
Normative 4-year Degree
Minimum for graduation: 120 credit units including the following:
Gateway Education (21 credit units of Gateway Education courses and 9 credit units of School-specified courses) |
30 credit units |
School Requirement | 12 credit units |
Major Core | 12 credit units |
Major Elective | 48 credit units |
Free Elective/Minor | 18 credit units |
Students may take additional courses up to the maximum of 144 credit units
For students with GCEAL, IB or equivalent admitted with Advanced Standing I
Minimum for graduation: 93 credit units including the following:
Gateway Education (15 credit units of Gateway Education courses and 6 credit units of School-specified courses) |
21 credit units |
School Requirement | 12 credit units |
Major Core | 15 credit units |
Major Elective | 45 credit units |
Students may take additional courses up to the maximum of 114 credit units
For Associated Degree / Higher Diploma Graduates admitted with Advanced Standing II
Minimum for graduation: 69 credit units including the following:
Gateway Education (6 credit units of Gateway Education courses and 6 credit units of School-specified courses) |
12 credit units |
School Requirement | 6 credit units |
Major Core | 15 credit units |
Major Elective | 36 credit units |
Students may take additional courses up to the maximum of 84 credit units
For students admitted in 2023 and before
Click here for the curriculum of your Cohort to learn more about the sample study path and graduation requirements.
Works
CAREER PROSPECTS
Graduates are qualified for a broad range of positions in media, art, design and film industries. We expect our graduates to obtain jobs in areas such as animation, film, television, video production, advertising, media art, Internet and multimedia design, art-writing, art/media education, art/cultural management and exhibition design. The BACM curriculum also addresses the professional environment in which competent and socially engaged media art professionals are needed outside the media industry. BACM graduates should be prepared for careers in artistic and cultural fields through good networking and the ability to contribute sound knowledge of multimedia and interdisciplinary creative thinking. The design of the curriculum also allows students to develop secondary areas of interest to broaden their employability and graduate-level higher education opportunities.
Alumni
Chilai Howard
Designer & Entrepreneur, Awardee of the 3rd SCM Distinguished Alumni Award |
Nick CHEUK
Film Director, Script Writer of Time Still Turns the Pages |
Heiward MAK
Film Director, Scriptwriter
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Chris CHEUNG
New Media Artist, Awardee of the 4th SCM Distinguished Alumni Award |
WONG Chun
Film Director |
Phoebe HUI
New Media Artist
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Alan KWAN
Assistant Professor
Department of Film, Video, New Media & Animation School of the Art Institute of Chicago |
Tommy NG
Animation Director
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Carla CHAN
New Media Artist |
Jess LAU
New Media Artist |
Enquiry
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