Bachelor of Arts in Creative Media (BACM)

An innovative programme that advocates inter-medial creative practices

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Mode of Study

Full Time

Normal Study Period

4 years

 

About this Major

This major is an innovative programme that advocates inter-medial creative practices. The programme fuses art, culture and media technology, covering a wide range of subjects such as cinema, animation, photography, sound, installation, interactive media, video game and new media art etc. The curriculum places strong focuses on applied learning and integrative training of creativity and technology. Students are expected to develop professional competency and creative and critical thinking via hands-on learning and studio practice.

This major is designed to train creative talents and practitioners who not only possess cultural sensibility but are also equipped with strong technological literacy, ready and adaptable for the cultural sphere, creative industry and media sector of the 21st century.

Period of Study

4 years

for students with recognised HKDSE or equivalent qualifications

3 years

for students with GCEAL, IB or equivalent qualifications for admission to Advanced Standing I

2 years

for AD/HD graduates for programmes recognized for admission to Advanced Standing II

 

   

Major Leader

Prof Max HATTLER

ASSOCIATE PROFESSOR

BA (Goldsmiths, University of London)
MA (Royal College of Art)
ProfDoc (University of East London)

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HATTLER, Max
Man, Ching Ying Phoebe

Deputy Major Leader

Prof MAN Ching Ying Phoebe

ASSOCIATE PROFESSOR

BA (The Chinese University of Hong Kong)
MFA (San Francisco Art Institute)
DFA (RMIT University)

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DEGREE CURRICULUM

After completing the common School requirements, students will study a group of major core courses that distinguish BACM from the other two SCM majors. The core courses are Creative Media Studio II (cinematography and video post-production), Physical Computing and Tangible Media, Critical Theory and Socially Engaged Practices and Narrative Strategies and Aesthetics of Time-based Media for a variety of media contexts such as moving image, animation, experimental videography, documentary works, games, hypertextual environments and non-linear screen storytelling.

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Beyond the School and major core requirements, students are free to take any elective courses from various areas such as animation, game, cinema and new media. These electives are meant to assist students in designing their own study paths based on their personal and professional objectives.

All students undertake a research-based Graduation Thesis/Project, which can be a creative art or critical writing project. Optional internships and overseas exchange programmes are also in place to provide students with networking experience before they graduate. Throughout their studies, students will have broad exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence on a regular basis.

Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide students with essential guidance and mentoring as part of their study plan.

For Prospective Students:

Common Requirements for All Students Curriculum for BACM Major 

ENTRANCE REQUIREMENT 

JUPAS

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Non-JUPAS
(Local Applicants)

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International
(Non-local Applicants)

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Mainland Applicants

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Graduation credit requirements

For students admitted in 2024 and thereafter

Normative 4-year Degree

Sample Study Path

Minimum for graduation: 120 credit units including the following:

Gateway Education
(21 credit units of Gateway Education courses and 9 credit units of School-specified courses)
30 credit units
School Requirement 12 credit units
Major Core 12 credit units
Major Elective 48 credit units
Free Elective/Minor 18 credit units

Students may take additional courses up to the maximum of 144 credit units

For students with GCEAL, IB or equivalent admitted with Advanced Standing I

Sample Study Path

Minimum for graduation: 93 credit units including the following:

Gateway Education
(15 credit units of Gateway Education courses and 6 credit units of School-specified courses)
21 credit units
School Requirement 12 credit units
Major Core 15 credit units
Major Elective 45 credit units

Students may take additional courses up to the maximum of 114 credit units

For Associated Degree / Higher Diploma Graduates admitted with Advanced Standing II

Sample Study Path

Minimum for graduation: 69 credit units including the following:

Gateway Education
(6 credit units of Gateway Education courses and 6 credit units of School-specified courses)
12 credit units
School Requirement 6 credit units
Major Core 15 credit units
Major Elective 36 credit units

Students may take additional courses up to the maximum of 84 credit units

 

For students admitted in 2023 and before

Click here for the curriculum of your Cohort to learn more about the sample study path and graduation requirements. 

Works

Tale Of Rebellious Stone

Tommy NG Kai Chung (BACM 2013)

The Untold & Unseen

Lam Ho Tak (2013 BACM Graduate)

The Little One

Tam Wai Ching (2012 BACM Graduate)

In Your Dreams

Tam Wai Ching (2012 BACM Graduate)

Mad World

Wong Chun (2011 BACM Graduate)

Bad Trip

Alan Kwan Tsz Wai (2012 BACM Graduate)

Seong

Lam Ho Tak (2013 BACM Graduate)

City #3721

Lam Ho Tak (2013 BACM Graduate)

Days After N Coming

Lo Chun Yip (2011 BACM Graduate)

On Sleepless Roads, The Sleepless Goes

Lam Isabella Candice (2011 BACM Graduate)

CAREER PROSPECTS

Graduates are qualified for a broad range of positions in media, art, design and film industries. We expect our graduates to obtain jobs in areas such as animation, film, television, video production, advertising, media art, Internet and multimedia design, art-writing, art/media education, art/cultural management and exhibition design. The BACM curriculum also addresses the professional environment in which competent and socially engaged media art professionals are needed outside the media industry. BACM graduates should be prepared for careers in artistic and cultural fields through good networking and the ability to contribute sound knowledge of multimedia and interdisciplinary creative thinking. The design of the curriculum also allows students to develop secondary areas of interest to broaden their employability and graduate-level higher education opportunities.

Alumni 

Chilai Howard
Chilai Howard

Designer & Entrepreneur, Awardee of the 3rd SCM Distinguished Alumni Award
Nick Cheuk
Nick CHEUK

Film Director, Script Writer of Time Still Turns the Pages
Heiward Mak
Heiward MAK
 
Film Director, Scriptwriter

Chris Cheung

Chris CHEUNG

New Media Artist, Awardee of the 4th SCM Distinguished Alumni Award
Chun WONG
WONG Chun 

Film Director
 
 Phoebe Hui
Phoebe HUI
 
New Media Artist
 Alan Kwan
Alan KWAN
 
Assistant Professor
Department of Film, Video, New Media & Animation
School of the Art Institute of Chicago
 Tommy Ng
Tommy NG
 
Animation Director

 Carla Chan

Carla CHAN

New Media Artist
 Jess Lau
Jess LAU

New Media Artist

TUITION FEE

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Enquiry

Enquiry on Programmes:

icon-venueSCM General Office, City University of Hong Kong
Level 7, Run Run Shaw Creative Media Centre, 18 Tat Hong Avenue, Kowloon Tong, Hong Kong

icon-phone 852 - 3442 8049

icon-fax 852 - 3442 0408

icon-email smgo@cityu.edu.hk

Enquiry on Admissions:

icon-venue Admissions Office, City University of Hong Kong
5/F Fong Yun-wah Building, City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong

icon-phone 852 - 3442 9094

icon-link https://www.cityu.edu.hk/admo/explore/contact-us

Admissions Applications

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