Bachelor of Arts in Creative Media (BACM)

An innovative programme that advocates inter-medial creative practices

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Mode of Study

Full Time

Normal Study Period

4 years

 

About this Major

This Major is an innovative programme that advocates inter-medial creative practices. The programme fuses art, culture and media technology, covering a wide range of subjects such as cinema, animation, photography, sound, installation, interactive media, video games and new media art. The curriculum strongly focuses on applied learning and integrated training in creativity and technology. Students are expected to develop professional competency and creative and critical thinking via hands-on learning and studio practice.

This major is designed to train creative talents and practitioners who not only possess cultural sensibility but are also equipped with strong technological literacy, ready and adaptable for the cultural sphere, creative industries and media sector of the 21st century.

Period of Study

4-year

for students with recognised HKDSE or equivalent qualifications

3-year

for students with GCEAL, IB or equivalent qualifications for admission to Advanced Standing I

2-year

for AD/HD graduates for programmes recognized for admission to Advanced Standing II

 

Dr Phoebe Man

Major Leader

Dr Phoebe Ching Ying MAN

ASSOCIATE PROFESSOR

MFA (San Francisco Art Institute)
DFA (Royal Melbourne Institute of Technology University)

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Deputy Major Leader

Dr Max HATTLER

ASSISTANT PROFESSOR

BA (Goldsmiths, University of London)
MA (Royal College of Art)
ProfDoc (University of East London)

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HATTLER, Max

DEGREE CURRICULUM

After completing the common School Requirements, students will proceed to study a group of major core courses that distinguish the BACM from the other two majors offered by the School. The core courses are: Creative Media Studio II (cinematography, sound and video post-production), Physical Computing and Tangible Media, Critical Theory and Socially Engaged Practices, and Narrative Strategies and Aesthetics of Time-based Media. These courses cover a variety of media contexts such as moving image, animation, experimental videography, documentary works, games, hypertextual environments and non-linear screen storytelling.

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Other than the School and major core requirements, students are free to take elective courses from various areas such as animation, game, cinema and new media. These electives are meant to assist students in designing their own study paths based on their personal and professional objectives.

All students undertake a research-based Graduation Thesis, which can be a creative art or critical writing project. Semester-long exchange study opportunities are offered worldwide with over 160 partner institutions. Students are also encouraged to join month-long overseas summer study programmes of various themes, such as animation, creative computing and English enhancement. Optional internship programmes are also in place for students who want to gain professional experience before they graduate. Throughout their studies, students will have broad exposure to world-class artists and creative media professionals who come to the School as guests or artists-in-residence on a regular basis.

Students can also take Free Electives or Minor(s) according to their personal or career interests to fulfill the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan.

COMMON REQUIREMENTS & MAJOR CURRICULUM 

ENTRANCE REQUIREMENT 

JUPAS

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Non-JUPAS
(Local Applicants)

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International
(Non-local Applicants)

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Mainland Applicants

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Graduation credit requirements

For students admitted in 2018 and thereafter

Normative 4-year Degree

Sample Study Path

Minimum for graduation: 120 Credit Units including the following:

Gateway Education
(21 credit units' Gateway Education courses and 9 credit units' School-specified courses)
30 credit units
School Requirement 15 Credit Units
Major Core 15 Credit Units
Major Elective 42 Credit Units
Free Elective/Minor 18 Credit Units

Students may take additional courses up to the maximum of 144 Credit Units

For students with GCEAL, IB or equivalent admitted with Advanced Standing I

Sample Study Path

Minimum for graduation: 93 Credit Units including the following:

Gateway Education
(15 credit units' Gateway Education courses and 6 credit units' School-specified courses)
21 credit units
School Requirement 15 Credit Units
Major Core 18 Credit Units
Major Elective 39 Credit Units

Students may take additional courses up to the maximum of 114 Credit Units

For Associated Degree / Higher Diploma Graduates admitted with Advanced Standing II

Sample Study Path

Minimum for graduation: 69 Credit Units including the following:

Gateway Education
(6 credit units' Gateway Education courses and 6 credit units' School-specified courses)
12 credit units
School Requirement 9 Credit Units
Major Core 18 Credit Units
Major Elective 30 Credit Units

Students may take additional courses up to the maximum of 84 Credit Units

 

For students admitted in 2017 and before

Click here for the curriculum of your Cohort to learn more about the sample study path and graduation requirements. 

Works

Tale Of Rebellious Stone

Ng Kai Chung (2013 BACM Graduate)

The Untold & Unseen

Lam Ho Tak (2013 BACM Graduate)

The Little One

Tam Wai Ching (2012 BACM Graduate)

In Your Dreams

Tam Wai Ching (2012 BACM Graduate)

Mad World

Wong Chun (2011 BACM Graduate)

Bad Trip

Alan Kwan Tsz Wai (2012 BACM Graduate)

Seong

Lam Ho Tak (2013 BACM Graduate)

32+4

Chan Hau Chun (2015 BACM Graduate)

City #3721

Lam Ho Tak (2013 BACM Graduate)

Days After N Coming

Lo Chun Yip (2011 BACM Graduate)

On Sleepless Roads, The Sleepless Goes

Lam Isabella Candice (2011 BACM Graduate)

CAREER PROSPECTS

Graduates are qualified for a broad range of positions in the media, art, design and film industries. We expect our graduates to obtain jobs in areas such as animation, film, television, video production, advertising, media art, Internet and multimedia design, writing, art/media education, art/cultural management and exhibition design. The recently revised BACM curriculum also addresses the professional environment in which competent and socially engaged media art professionals are needed outside the media industry. BACM graduates should be prepared for careers in artistic and cultural fields through good networking and the ability to contribute sound knowledge of multimedia and interdisciplinary creative thinking. The design of the new curriculum also allows students to develop secondary areas of interest to broaden their employability and graduate-level higher education opportunities.

Alumni 

Joseph Chan
Joseph CHAN
BACM 2008
Media Engineer
Heiward Mak
Heiward MAK
BACM 2007
Film Director, Scriptwriter

Chris Cheung

Chris CHEUNG
BACM 2009
New Media Artist
Chun WONG
WONG Chun 
BACM 2011
Film Director

TUITION FEE

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Enquiry

Enquiry on Programmes:

icon-venueSCM General Office, City University of Hong Kong
Level 7, Run Run Shaw Creative Media Centre, 18 Tat Hong Avenue, Kowloon Tong, Hong Kong

icon-phone 852 - 3442 8049

icon-fax 852 - 3442 0408

icon-email smgo@cityu.edu.hk

Enquiry on Admissions:

icon-venue Admissions Office, City University of Hong Kong
5/F Fong Yun-wah Building, City University of Hong Kong, 
Tat Chee Avenue, Kowloon, Hong Kong

icon-phone 852 - 3442 9094

icon-link https://www.admo.cityu.edu.hk/enquiry

Admissions Applications

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