COM & SCM Joint Distinguished Lecture: Professor Dal Yong JIN | Evolution of AI in Screen Culture: From AI Representation to AI Use in Cultural Production

Seminar

Department of Media and Communication and School of Creative Media Joint Distinguished Lecture: Evolution of AI in Screen Culture: From AI Representation to AI Use in Cultural Production with Professor Dal Yong JIN and two discussants, Professor Younghan CHO (Hankuk University of Foreign Studies) and Professor PeI-Sze CHOW (Nanyang Technological University). Professor Jin is a Distinguished Professor at Simon Fraser University who has written and edited nearly 40 books and published over 200 essays. He is one of the most prominent scholars in his field.

12 Dec 2024
3:00 pm - 4:30 pm
Conducted in English
Multimedia Laboratory (M5055), L5, Run Run Shaw Creative Media Centre, CityUHK
Free admission on a first-come, first-served basis.
Dal Yong JIN Lecture poster

Pre-registration is required: https://www.cityu.edu.hk/com/Public/AppForms/StI_AppForm.aspx?id=1136

RSVP by: 12 December 2024, 00:00


Lecture Abstract

In the early 21st century, AI has become one of the most significant technological breakthroughs in the cultural industries. With the emergence of AI technologies, many cultural creators and cultural industry firms have developed their business strategies in relation to AI in cultural production. In a variety of cultural forms, including films, music, gaming, and animation, cultural creators and cultural industries firms have advanced the use of AI to produce cultural content for several decades, which means that AI is deeply involved in the entire process of cultural production, from the production of cultural content to the consumption of cultural programs. This talk discusses the development and significance of AI from its historical development. It focuses on the convergence of AI and screen culture, highlighting a few key issues and advances such as representation, the actual use of AI, pre-production supported by new AI technologies such as ChatGPT, and post-production such as CG/VFX. By historicizing the growth of AI in relation to the major characteristics of the different stages of cultural production in the screen industries, it addresses the continuity and change in cultural creation. In doing so, it critically analyzes the major socio-cultural issues related to AI-embedded cultural production, including cultural creativity and intellectual property rights.

About the Speaker

Dal Yong JIN is a Distinguished SFU Professor at Simon Fraser University. Jin's major research and teaching interests are on digital platforms and digital games, globalization and media, transnational cultural studies, and the political economy of media and culture. He is the author of numerous books, including Korea's Online Gaming Empire (MIT Press, 2010), New Korean Wave: Transnational Cultural Power in the Age of Social Media (University of Illinois Press, 2016), Globalization and Media in the Digital Platform Age (Routledge, 2019), Transnational Korean Cinema: Cultural Politics, Film Genres, and Digital Technologies (Rutgers, 2019), Artificial Intelligence in Cultural Production (Routledge, 2021), and Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres (Harvard University Press, 2022). He is the founding book series editor of Routledge Research in Digital Media and Culture in Asia, and he has been directing the Transnational Culture and Digital Technology Lab since summer 2021.