Eddy Hui
Branding and UX Consultant
Vice Chairman of Hong Kong Designers Association
Vice Chairman of Hong Kong Association of Interactive Marketing

Eddy is a pioneering force in the world of transmedia storytelling, UX/UI, AI, digital marketing and branding in Hong Kong. With over 30 years of experience in the advertising and media industry, Eddy has established himself as a leading creative visionary, seamlessly integrating new media into corporate identities for over 100 local and international enterprises, including Fortune 500 brands.

As an early adopter of these innovative disciplines, Eddy's expertise has been sought after globally, with his own artworks exhibited in countries around the world. His passion for nurturing young talent is equally remarkable, as he serves as an external examiner, advisor, and visiting scholar at various universities, as well as mentoring through different programs and vetting panels.

Eddy's versatility and leadership skills are further demonstrated in his previous roles as the Group/Executive Creative Director at respected local and global design companies, as well as his experience as the Head of Design Department, Associate Professor, and Programme Leader for undergraduate and postgraduate programs.