VALUE OF VALUES, BAUHAUS 100, MACERATA
Jul 2019 - Posted in Exhibition, Transactional Art by moben 

Value of Values, VoV, Bauhaus 100 exhibition,
Palazzo Buonaccorsi, Macerata, Italy
Artists: Maurice Benayoun, Tobias Klein, Nicolas Mendoza
Composer: Jean-Baptiste Barrière
Curator: Maria Grazia Mattei, MEET

July, 18 – Novembre, 3, 2019

WHEN TRANSACTIONAL AESTHETICS MEET NEURO-DESIGN ON THE BLOCKCHAIN
Speculative Speculation on Values

In VoV, the resulting shapes are brought into the context of an “ethical realism”, an objective representation of individual and collective hierarchy of values. While Brain Factory deals with a wide range of human abstractions, VoV only gives shape to those that could be considered as human values. The neuro-designed shapes, produced by individual visitors, become named and numbered digital 3D models: FREEDOM 0001, FREEDOM 0002… FREEDOM 000X. Each numbered item is an artwork registered on the Blockchain.

At the end of the process, the Brain Worker, the shaper of the value, becomes the owner of the Blockchain VoV and the owner of the 3D model, the “idea” of the shape. VoVs are convertible into Ethereum, a common cryptocurrency.. The owner can sell or barter the VoV, or even freely use the shape to produce artifacts, artworks, or goods.