This year marks the 19th anniversary of the Playful Media Showcase. Our main theme this time is 'SYNAPSES', symbolising the way artists within the School of Creative Media connect and collaborate within an interconnected web of creativity. Just as synapses enable the transmission of signals between neurons, our ideas will interact and inspire one another in this shared creative space.

Opening Ceremony

Date : 13 June 2025 (Friday)

Time : 2:00 pm

Venue：Multimedia Theatre (M1060), L1, CMC

GUEST LECTURE: Chaoguang Chen
Chinese Game Industry: Evolution, Development, and Current Status

Date : 13 June 2025 (Friday)

Time: 4:00 pm

Venue：Screening Theatre (M1052), L1, CMC

Language: Putonghua

GUEST LECTURE ABSTRACT

An overview of the evolution and current state of the gaming industry, the main types of games and core gameplay mechanics, the development mechanisms of game projects, and the prospects for AI applications in the industry.

BIOGRAPHY

Chen Chaoguang is a game producer and the Hong Kong Director of Tencent LightSpeed Studios. With many years of experience in the gaming industry, he has participated in the development and production of multiple games at Tencent. He possesses an in-depth understanding of the interactive entertainment industry both domestically and internationally, and has extensive experience and research in areas such as online games, internet technologies, the metaverse, and AI.

Animation Support Program Student Sharing: Leung Hoi Dick
ULTIMATE GUIDE for Animation Support Program (ASP)

Date : 13 June 2025 (Friday)

Time: 5:10 pm

Venue：Screening Theatre (M1052), L1, CMC

Moderator: Leung Hoi Ming Eddie

Language: Cantonese

ABSTRACT

This session shares hands-on insights from the Animation Support Program (ASP). Drawing from Hoi Dick’s experience, breaking down key steps—Concept Development, Team Recruitment, Company Formation, Financial Management and Pitching—to efficiently complete ASP. Learn how to optimize the animation production pipeline to meet tight deadlines.

Beyond project completion, discover how ASP fuels future growth through leveraging past work, plus post-production strategies like Distribution, Exhibition Planning, and Merchandise Development. Whether a first-time participant or seasoned creator, gain practical insights to thrive in ASP.

BIOGRAPHY

Leung Hoi Dick, born in 2002 in Hong Kong, graduated with a Bachelor of Arts in Creative Media from City University of Hong Kong in 2025, following earlier studies in Directing at the Academy of Film, HKBU. His multidisciplinary practice, developed since secondary school, explores themes of community, humanistic care, and generational identity.

Recently active across film, video production, and 3D animation—assuming diverse creative roles—Leung also engages in film education, community initiatives, and exhibition curation. Leung’s award-winning works include《做兵之道》(2017) and 《平衡》(2019), both finalists at IFVA (Independent Short Film and Video Awards). His editing work “Lung Fu” (2023) received Funding from Shaw Studios’ Creative Project Award and was selected for Festival 7ème Lune. ASP-supported “Soul Ringer” (2024) won the ASP Startup Distinction Award and was selected for the T-Short Animated Film Festival.

Currently, Leung is developing “Whispers of the Ng Tung” (梧桐細語), a mixed- media project combining comics, animation, and narrative MV, set against the backdrop of Sheung Shui. This ambitious work will be developed as a 3-year project.

Animation & Film Preview

Date : 14 June 2025 (Saturday)

Time : 2:00 pm - 5:45 pm

Venue : Shun Hing Theatre (M3090), L3, CMC

A sharing session will be held at the end of every session.

By invitation only. All CityUHK students and staff, peers in art and creative media education and industry professionals are invited to attend the preview & sharing session.

During the exhibition, selected animations and film will be looped in M3090.

Online registration for the programmes is required in advance.

Please click HERE for pre-registration. 

There is no online registration service on Saturday and Sunday. Please reserve in advance.

Adverse Weather Arrangement

When Amber/Red Rainstorm Warning, Typhoon Signal No. 1 or No. 3 is issued, the SIG Playful Media Showcase 2025 programs will proceed as scheduled.

If a typhoon signal No. 8 or above is issued or the Hong Kong Observatory announces that a typhoon signal No. 8 or above, or an “extreme condition” will be issued within 2 hours when the activities are already in progress, students and visitors are advised to leave as soon as practicable or stay until the Typhoon Signal has been cancelled and traffic conditions have improved.

Opening Ceremony and Sharing sessions

If the Hong Kong Observatory announces that a typhoon signal No. 8 or above, or an “extreme condition” will be issued within 2 hours, for the events that are scheduled on 13th June 2025, before 12:00 pm, the Opening Ceremony will be cancelled. The Sharing sessions will be suspended, and the rescheduled date will be subject to the committee's final decision and will be announced on the SIG's social media.

Animation & Film Preview

If a typhoon signal No. 8 or above, or an “extreme condition” will be issued within 2 hours, before 12:00 pm, the Animation & Film Preview will be suspended. The rescheduled date will be subject to the committee's final decision and will be announced on the SIG's social media.

Exhibition

If a typhoon signal No. 8 or above, or an “extreme condition” is issued at or after 7:00 am on the day of exhibition, the exhibition will be temporarily closed.

Check the current weather conditions and forecast at the Hong Kong Observatory: https://www.hko.gov.hk/