The Gam(bl)ing Conference: Thinking Outside the Loot Box

Conference

We’ll be hosting The Gam(bl)ing Conference: Thinking Outside the Loot Box on 28–29 September 2026 at the City University of Hong Kong. The conference welcomes research on topics including, but not limited to, loot boxes, gacha games, skin gambling, social casino games, gam(bl)ing advertising, regulation, youth protection, and physical gambling-like products. We warmly invite researchers from game studies, gambling studies, psychology, sociology, law, media and cultural studies, and related fields to join the discussion!

28 Sep 2026 - 29 Sep 2026
Senate Room, 19/F, Lau Ming Wai Academic Building (LAU), City University of Hong Kong
Free admission
The Gam(bl)ing Conference: Thinking Outside the Loot Box
Call for papers

https://tinyurl.com/thegamblingcfp

Important dates

Abstract submission deadline: 26 June 2026
https://tinyurl.com/thegamblingsubmit

Notification of acceptance: 20 July 2026
Conference: 28–29 September 2026

Extended abstract template

https://tinyurl.com/thegamblingtemplate
Submissions should be anonymised and will be reviewed by invited reviewers.

Abstracts may address (but are not limited to) the following topics:
• Loot boxes, e.g., player packs in sports simulation games, card packs
• “Gacha” games, e.g., parasocial character summoning
• Skin gambling
• Gam(bl)ing livestreaming, e.g., slots and loot box and blind box openings
• Gam(bl)ing influencers, e.g., affiliate marketing; Pokémon card resurgence
• Social casino games and so-called “simulated” gambling
• Gam(bl)ing advertising
• Video game monetisation and engagement, e.g., battle pass and daily login
• Debating internet gaming disorder and video game addiction
• Gam(bl)ification of financial products, e.g., stock trading, Polymarket
• Physical gambling-like products, e.g., blind boxes and card packs
• Regulatory compliance and implementation, e.g., age restrictions
• Help and clinical services for gam(bl)ing-related harm
• Gaming industry adopting gambling industry practices (VIP services for “whales”) and vice versa
• Intersections between AI and gambling-related products
• Links between gam(bl)ing and crime, e.g., cheating and money laundering
• Game integrity in gambling and (e)sports
• Normalisation of gambling amongst young people
• Geographical variability in gaming and gambling (e.g., variegated regulatory contexts and socio-cultural norms)

Organiser

Leon Y. Xiao, City University of Hong Kong (leon.xiao@cityu.edu.hk)
Leon is trained in English law and researches video game and gambling policy and regulation with a focus on empirical evaluations of compliance and implementation. Recent studies focused on using laws to access research data (e.g., social media advertising repositories enabled by the EU Digital Services Act). His research is often relied upon by policymakers and regulators globally. Leading media regularly feature his findings and commentary.

Invited Speakers

• Aphra Kerr, University College Dublin, Ireland
• Philip Newall, University of Bristol, UK
• Elena Petrovskaya, University of Cambridge, UK
• Charlotte Eben, University of British Columbia, Canada & University of Cologne, Germany
• Yaewon Jin, Ewha Womans University, South Korea
• Francisco J. Sanmartín, Complutense University of Madrid, Spain
• Aaron Drummond and Jim Sauer, University of Tasmania, Australia
• Luke Clark, University of British Columbia, Canada
• Harshdeep Mangat, University of Gibraltar, Gibraltar

Art & design: DAWN (@dawv6_)

Presented by School of Creative Media, City University of Hong Kong

General Enquiry