Please register for the conference here: https://docs.google.com/forms/d/e/1FAIpQLScZtS_yfAYsCG5S_hKKF-Lr1VF6n3wBG8FpqSaCk70HQ0zpDw/viewform

Please download the program booklet here: https://drive.google.com/drive/folders/1d_DcNYlTeKTgTpwwzQlypwZfDHz7488x

Hosted by the School of Creative Media at City University of Hong Kong and co-organised by the Center for Hallyu Studies at Seoul National University and Asian Cinema Research Lab (ACR Lab), Netflix and South Korean Media in a Globalizing World examines the impact of Netflix, the leading online streaming platform, on the production, distribution, and consumption of South Korean cultural industries in the expanding global media market. This conference, with scholars from both East and West, will provide a deeper understanding of the transformations of regional and transnational cultural industry practices, creative labor, artistic challenges, and transnational reception juxtaposed with and in response to the Korean cultural industries’ quantum leap in the (post-)age of the COVID-19 pandemic.

Netflix and South Korean Media in a Globalizing World conference will pose two overarching questions throughout the conference. Firstly, this conference examines the impact of the SVOD service, particularly Netflix, on the South Korean film and TV industries since its inception in 2016. Netflix's significant influence as a worldwide digital platform has prompted South Korean cultural creators to adapt their production practices in order to align with the new environment shaped by Netflix. The rapid growth of Netflix has also dismantled the long-standing division system between TV and film production in South Korea. The dynamic media landscape gives rise to conflicts between global and local SVOD platforms, as they worry about the diminishing influence of the local culture sector and the erosion of cultural heritage. We will thoroughly analyze all the concerns brought up in the initial overarching questioning. Secondly, this conference asks how Hallyu, the Korean Wave, is shifting the global content industries through Netflix. The widespread global appeal of various Korean TV dramas and films on Netflix has radically transformed the role of mediators in today's media landscape. Digital platforms, especially SVOD platforms, generate many ways of circulating media. Contrary to earlier stages, the transnationalization of local cultural content is now not only global but also simultaneous. By engaging with the Korean Wave’s digital mediascape, global audiences who otherwise would not have been exposed or attracted to such non-Western media are integrated into transnational cultural flows. With this academic endeavour, we hope to shed light on current debates and place them in contexts relevant to future work in transnational cultural studies.

Conference Convenors

Sangjoon Lee
Associate Professor
School of Creative Media, City University of Hong Kong

Seok-Kyeong Hong
Professor
Department of Communication, Seoul National University

Conference Speakers, Chairs, and Discussants

Younghan Cho (Hankuk University of Foreign Studies)
Pei Sze Chow (Nanyang Technological University)
Hye Jean Chung (Kyung Hee University)
Hye Seung Chung (University at Buffalo)
Vincenzo Cicchelli (Universite Paris Cite)
Claire Gullander-Drolet (City University of Hong Kong)
Seok-Kyeong Hong (Seoul National University)
Wesley Aason Jacks (Lingnan University)
Joseph Jonghyun Jeon (University of California, Irvine)
Seung-hoon Jeong (California State University, Long Beach)
Dal Yong Jin (Simon Fraser University)
Liew Kai Khiun (Hong Kong Metropolitan University)
Jihoon Kim (Chung Ang University)
So-Hye Kim (University of Hong Kong)
Fen Jennifer Lin (City University of Hong Kong)
Lisa Y.M. Leung (Lingnan University)
Hyun Jung Stephany Noh (Texas A&M University, Corpus Christi)
Sojeong Park (Hanyang University)
Jinhee Park (Lingnan University)
Jiyoung Suh (Seoul National University)
S. Louisa Wei (City University of Hong Kong)
Yin Yuan (Saint Mary’s College of California)

Roundtable Discussants

Anthony Y.H. Fung (Chinese University of Hong Kong)
Mette Hjort (Education University of Hong Kong)
Dal Yong Jin (Simon Fraser University)
Daya Thussu (Hong Kong Baptist University)

Presented By

School of Creative Media
City University of Hong Kong

Center for Hallyu Studies
Seoul National University

Asian Cinema Research Lab

Sponsored By

City University of Hong Kong

SNU Contemporary Korean Studies

If there is anything we can do to make this event accessible to you, please contact us at hiuchung@cityu.edu.hk

Getting to Lau Ming Wai Academic Building

By Mass Transit Railway (MTR) - Kwun Tong Line

1. Get off at Kowloon Tong station.
2. Find Exit C to Festival Walk then take Exit C2.
3. In Festival Walk, go up to Level LG1.
4. Find Shop LG1-10, take the escalator next to it, which brings you to a pedestrian subway leading to CityUHK.
5. Pass through the pedestrian subway and show the entry QR code to the security staff at the main entrance point. Turn right to reach the Chinese Garden.
6. Walk through the Chinese Garden and you will see Lau Ming Wai Academic Building in front of you.

By Bus / green mini-bus

1. Get off at Festival Walk terminus
    Citybus: #22, 702
    KMB: #203C
    Minibus: #2, 2A, 41A, 41M, 72, 73
2. Walk across Tat Chee Avenue at Festival Walk Tower.
3. Go up to Lau Ming Wai Academic Building along Tat Chee Avenue, you are at the entrance point at LAU’s 2/F Amphitheatre.
4. Pass through the security desk by showing the entry QR code to the security staff. Turn right and either take the escalator or go upstairs to 3/F.
5. Take the lift to 19/F the Senate Room.

By Taxi

1. Ask the taxi driver to take you to:

City University of Hong Kong, Tat Chee Avenue, Kowloon Tong, Kowloon (University Circle) 香港九龍達之路香港城市大學(圓型廣場)

When you get out of the taxi, you are in front of the Lau Ming Wai Academic Building.

VISITOR ARRANGEMENTS

1. All visitors entering the University campus must be pre-registered via the University's Visitor Registration System (VRS). The VRS can be accessed via Office Admin under AIMS by departmental staff who have VRS access privileges.

2. Once the visitor's information has been submitted via the VRS, an email will be sent to the visitor with a special QR code attached from the CityU-Visitor Registration System. The visitor must show the QR code and may need to present his/her personal ID to the security staff at campus entrance on the day of the visit. Upon confirmation, the visitor will receive a label valid for the day.

3. For guests who didn't receive the above email with the QR code, please check your spam or junk email folder in case the email was accidentally marked as spam.

4. A single email address cannot be shared with multiple visitors for registration on the same day.

5. Please refer to the Personal Information Collection Statement (PICS) for Visitor Registration System on our university's website: https://www.cityu.edu.hk/fmo/download/Personal%20Information%20Collection%20Statement_VRS.pdf

6. The Organizer/Presenter reserves the right to change, suspend or cancel the Event and Campus Access Policy or amend its terms and conditions at its discretion and to refuse entry to any person without prior notice.