LI Ruohan (Rebecca) is a PhD candidate in School of Creative Media, City University of Hong Kong. Her research interests focus on the relationship between digital media technologies and individuals. She completed her Master’s of Art in Media Cultures at School of Creative Media, City University of Hong Kong.She is currently is focusing on a worldwide phenomenon on social media—the popularity of Internet celebrities. As YouTube, Twitter, Facebook, and other social media platforms generated a sort of bottom-up, do-it-yourself celebrity production process, ordinary people now can leverage their expertise in a new way. However, self-presentation on social media cannot guarantee the success of celebrity status. By using mixed methods, her PhD dissertation research explores how did Chinese Internet celebrities (Wanghong) attract others’ attention; how did Chinese Internet celebrities (Wanghong) maintain an intimate relationship with their followers; and how did Chinese Internet celebrities (Wanghong) achieve business success by means of social media platforms.