KE Xiaobo (Bob) is a PhD Student in School of Creative Media, City University of Hong Kong. His current research interests focus on the game related research: eSports, gamification for pro-environmental behaviors, learning pattern of the game-based task. He also performed some studies on mobile social media popularity and social media user capabilities development. He holds a M.Mgt. in Management Science and Engineering and a B.Mgt. in E-Commerce, so he is also interested in the information systems (IS) research on social media marketing and green IS now.