Associate Professor

CHOI, Wing Yee Kimburley 蔡穎儀

3442 2765 M7091
  • Consumption
  • Cultural Ethnography
  • Cultural Reproduction
  • Everyday (Domestic) Practices
  • Experimental Documentary
  • Glocalization
  • Hong Kong Studies
  • Parenting
  • Urban Development
  • Visual Sociology


Dr Kimburley Choi is a cultural studies scholar. Her multidisciplinary background (comparative literature, sociology, and cultural studies) has led her to work on Hong Kong studies empirically and textually. Her research areas cover the investigation of Hong Kong media in relation to Hong Kong culture and identity; and Hong Kong everyday lives in relation to cultural reproduction, gender dynamics, urban development, and globalization.  

Her publications include Remade in Hong Kong: How Hong Kong people use Hong Kong Disneyland (2010); articles in refereed journals such as Qualitative Research, Journal of Consumer Culture, Urban Studies, Cultural Studies Review, Ethnography, Journal of Gender Studies, Childhood, Social Semiotics; in digital media journal ASPECT: the Chronicle of New Media Art ; and book chapters published by Oxford University Press, Wiley-Blackwell publishing and others. She is also the editor of the book World Film Locations: Hong Kong (2013). In 2019, Choi’s paper titled “Home and the materialization of divergent subjectivities of older women in Hong Kong” won the Outstanding Paper Award (2018/19) from the Academy of Hong Kong Studies.

Choi was selected by the Humanities Research Centre at the Australian National University as an Early Career Researcher and became a visiting fellow there. She now serves as reviewer of refereed journals including Journal of Consumer Culture, Cultural Geographies, Asian Anthropology, and Social Transformations in Chinese Societies, etc. She has also been invited as a Professional Adjudicator of the Hong Kong Film Awards Association and Examiner of the Hong Kong Arts Development Council. She is currently working on two research projects: Hong Kong older women’s life story telling in responding to the modernization of Hong Kong economy and society; and representations of Hong Kong in Hong Kong public museums.