BA – CREATIVE MEDIA (BACM)

BA – CREATIVE MEDIA (BACM)

(For Current Students)

About this Major

This Major addresses the expanding use of digital technologies in creative/artistic production and cultural engagement. The School adopts an inter-disciplinary approach that combines technological literacy, cultural critique, research-based creativity and concept-driven perspectives. Our educational model is based on building bridges between art, science, technology and society. Students receive professional training in state-of-the-art facilities to prepare themselves for their future careers in the use of art, science and technology in creative industries, innovative education, and cultural management.

Mode of Study

  • Full-time

Period of Study

  • 4-year (for students with recognised HKDSE or equivalent qualifications)
  • 3-year (for students with recognised HKALE or equivalent qualifications for admission to Advanced Standing I)
  • 2-year (for AD/HD graduates for programmes recognized for admission to Advanced Standing II#)

    # See examples of AD/HD programmes (based on past data) that may be considered for Advanced Standing II admission at http://www.admo.cityu.edu.hk/sy/ugc/advstanding/. The examples are not exhaustive and may vary each year. Other appropriate qualifications may also be considered.

Minimum Entrance Requirements

Major Leader

  • Dr Bo ZHENGBA (Amherst College)MFA (Chinese University)MA (Northwestern University)PhD (University of Rochester)


Deputy Major Leader

Degree Curriculum

After completing the common School Requirements, students will proceed to study a group of Major Core courses that distinguish the BACM from the other two majors offered by the school. The core courses are: Creative Media Studio II (cinematography, sound and video post-production), Creative Coding, Physical Computing and Tangible Media, Critical Theories and Socially Engaged Practices, and Narrative Strategies and Aesthetics of Time-based Media. These courses cover a variety of media contexts such as moving image, animation, experimental videography, documentary works, games, hypertextual environments and non-linear screen storytelling.

Other than the School and major core requirements, students are free to take elective courses drawn from various groups including Arts and the Sciences; Art of Game and Play; Art, Society and Culture; Animation; Cinematic Arts; Computational Art, Visualisation and Simulation; Intermedia Art Practices; Photography and Digital Imaging; Sonic and Audio Arts; Theory, History and Philosophy of Media Art and Integration and Professionalism. Students are encouraged to design their own mix of electives – either to focus on certain groups or to maintain a broad-based education across different groups, based on their personal professional objectives.

All students undertake a research-based Graduation Thesis, which can be a creative art or critical writing project. Optional internships and overseas exchange programmes are also in place to facilitate students, networking experience before they graduate. Throughout their studies, students will have broad exposure to world-class artists and creative media professionals who come to the school as guests or artists-in-residence on a regular basis.

Students can also take Free Electives or Minor(s) according to their personal or career interests to fulfill the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan.

Graduation Credit Requirements

(a) Normative 4-year Degree

Sample Study Path
Minimum for graduation: 120 Credit Units including the following:
  • Gateway Education 30 Credit Units (21 credit units' Gateway Education courses and 9 credit units' school-specified courses)
  • School Requirement 21 Credit Units
  • Major Core 18 Credit Units
  • Major Elective 33 Credit Units
  • Free Elective/Minor 18 Credit Units
Students may take additional courses up to the maximum of 144 Credit Units

(b) For students with recognized Advanced Level Examinations or equivalent admitted with Advanced Standing I

Sample Study Path
Minimum for graduation: 93 Credit Units including the following:
  • Gateway Education 21 Credit Units (15 credit units' Gateway Education courses and 6 credit units' school-specified courses)
  • School Requirement 21 Credit Units
  • Major Core 18 Credit Units
  • Major Elective 33 Credit Units
Students may take additional courses up to the maximum of 114 Credit Units

(c) For Associated Degree / Higher Diploma Graduates admitted with Advanced Standing II

Sample Study Path
Minimum for graduation: 69 Credit Units including the following:
  • Gateway Education 12 Credit Units (6 credit units' Gateway Education courses and 6 credit units' school-specified courses)
  • School Requirement 12 Credit Units
  • Major Core 15 Credit Units
  • Major Elective 30 Credit Units
Students may take additional courses up to the maximum of 84 Credit Units

Career Prospects

Graduates are qualified for a broad range of positions in the media industry. The recently revised BACM curriculum also addresses the professional environment in which competent and socially engaged media art professionals are needed outside the media industry. BACM students will be prepared for careers in artistic and cultural fields through good networking and the ability to contribute sound knowledge of multimedia and interdisciplinary creative thinking. The design of the new curriculum also allows students to develop secondary areas of interest for broadened employability and graduate-level higher education. We expect our graduates to obtain jobs in areas such as animation, film, television, video production, advertising, media art, Internet and multimedia design, art-writing, art/media education, art/cultural management and exhibition design.

Tuition Fees

  • Full-time Mode, Government funded (Local Students)

    For students admitted in 2017/18, the tuition fee is subject to annual review. If there are changes to the tuition fee set by the HKSAR Government for 2017/18 or subsequent years, the tuition fee may be adjusted.

Academic Year Tuition Fees
2017/18 HK$42,100 per annum
  • Non-local Students

    If there are no changes to the government-set tuition fee, the fee for the last academic year indicated below will apply until the end of your study in this programme (The tuition fee may increase if there are changes to the tuition fee set by the HKSAR Government).

Academic Year Tuition Fees
2017/18 HK$120,000 per annum

Enquiry

Name Address Tel Fax Email
General Office Run Run Shaw Creative Media Centre Level 7
18 Tat Hong Avenue
Kowloon Tong
Hong Kong
(852) 3442 8049 (852) 3442 0408 smgo@cityu.edu.hk

Download Curriculum